FAQ

Why would Avon end such a well-known event? And why now?

Avon's commitment to the fight against breast cancer has been part of the company's DNA since 1992. Over the years, Avon's breast cancer fundraising programs have continually evolved, mobilizing people around the world to get involved and make the biggest impact possible toward the breast cancer cause.

Avon's goal is to ensure we will continue to have meaningful impact in the breast cancer community. To this end, we are studying a number of potential programs and ideas and once narrowed, will work with key stakeholders across the Avon family to create a new program that we think will resonate within the company and with you, our constituents and supporters. We will announce this new program in Spring 2018.

Our foremost priority in 2017 was to make this walk season a positive and celebratory one for all of our walkers, crew, volunteers and beneficiaries. Therefore, we waited for the post-season to make the announcement and allow ourselves time to make the best decision for the evolution of the program.

What will happen to the beneficiaries AVON 39 supports?

100% of all net proceeds raised from the 2017 AVON 39 Walk season and any additional funds raised through other fundraising initiatives are being granted to our long term beneficiaries so that they may continue to sustain their amazing work in the breast cancer community.

What will happen to the funds raised in 2017 events?

100% of all net proceeds raised from the 2017 AVON 39 Walk season and any additional funds raised through other fundraising initiatives are being granted to our long term beneficiaries so that they may continue to sustain their amazing work in the breast cancer community.

Is there a chance the AVON 39 Walks will start up again in the future?

With the transition to a new program, we will no longer be sponsoring the AVON 39 event in future years; 2017 was the final season, and there will be no AVON 39 events in 2018.

Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer.

Is there something we can do to change this decision and continue the event?

We closed the final season of the AVON 39 series with the New York event on October 14-15, 2017.

Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer.

Can another organization take over and sponsor AVON 39?

No. The AVON 39 event series’ name and event are trademarks of Avon.

What is the new program that is being planned?

Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer.

Is the new program going to be the same as the AVON 39 Walk?

Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer.

Does this mean that there won’t be any AVON 39 Walks in 2018?

Correct. The 2017 Walk season was our last.

Avon will be introducing a new fundraising program in Spring 2018 that will help continue our work with the breast cancer community. This program will build off the success and learnings we’ve gained with the AVON 39 walks, and will engage passionate supporters like you who are committed to this fight against breast cancer.

How much has AVON 39 raised over the years?

Since the launch of AVON 39 The Walk to End Breast Cancer in 2003, more than 245,000 participants have raised more than $646,000,000 in the fight to end breast cancer. Funds raised at each AVON 39 event provide a direct impact in the area where the event takes place, and also help make sure that care and research programs nationwide have adequate resources to make the most progress possible.

100% of all net proceeds raised from the 2017 AVON 39 Walk season and any additional funds raised through other fundraising initiatives are being granted to our long term beneficiaries so that they may continue to sustain their amazing work in the breast cancer community.

Is there someone I can contact to learn more?

Yes, you can email info@avon39.org or call 877-213-6044.

What will happen to my 2018 Walk registration fee and the donations I’ve raised?

You can opt-in via the URL in your email communication sent on November 17 to donate 100% of your 2018 registration fee and any donations to our worthy beneficiaries. Otherwise, you will be refunded in the manner in which the transaction took place. If by credit card, you or your donor will see a credit prior to December 31, 2017. If by check, you or your donor will be issued a check by December 31, 2017.

Can you just keep my registration fee (or donation) and have it go to the breast cancer cause?

Yes. You can opt-in via the URL in your email communication sent on November 17 to donate 100% of your 2018 registration fee and any donations to our worthy beneficiaries. Otherwise, you will be refunded in the manner in which the transaction took place. If by credit card, you or your donor will see a credit prior to December 31, 2017. If by check, you or your donor will be issued a check by December 31, 2017.

Even without the Walks, is there any way to still make a donation to the Avon Breast Cancer Crusade?

Yes, you can visit avonbcc.org and click on the donate button. Donations to the Avon Breast Cancer Crusade will be accepted through December 15, 2017.

Can I make a direct donation to one of AVON 39’s beneficiaries?

Yes, we encourage you to make a donation to any one of our beneficiaries we’ve supported over the years. You can learn more about past grantees in our grant archive.

Will the new program be in my city?

Information about the new program and what will be included will be made in an announcement in Spring 2018.

Who else is learning about the end of AVON 39 The Walk to End Breast Cancer series?

In addition to our walkers, long-term partners and beneficiaries, our volunteers and crew, vendors and sponsors are also being notified that the event is ending.