AVON 39 the Walk to End Breast Cancer Returns for Its 15th Season


New York, February 10, 2017 AVON 39 The Walk to End Breast Cancer returns for its 15th season in seven cities across the country with a steadfast commitment to help power more breast cancer research, more screenings and more survivors. United by the theme #FierceIsForever, the event series emphasizes action and inspiration.

The two-day, 39.3 mile Walks celebrate the strength and philanthropic commitment of participants who raise a minimum of $1,800 to accelerate breast cancer research; improve access to screening, diagnosis and treatment; and educate people about breast cancer. Since the series’ launch in 2003, more than 235,000 participants have raised nearly $620,000,000. Funds raised are distributed by the Avon Breast Cancer Crusade to local, regional and national breast cancer organizations with the goal of improving breast cancer outcomes and reducing disparities in survival rates.

“We are delighted to be entering our 2017 Walk season,” said Kevin Honeycutt, President and CEO of the Avon Breast Cancer Crusade. “Over the last 15 years, the Avon Breast Cancer Crusade has allocated the funds raised by AVON 39ers to organizations that help women and men, regardless of their ability to pay, get the breast cancer care they need. Funds from the Walks have greatly improved the daily lives of breast cancer patients across the country, especially those in high-risk, underserved populations, and we look forward to furthering this impact in 2017, with the ultimate goal of taking down breast cancer once and for all.”

The 2016 AVON 39 event series drew more than 13,000 participants from across the country, including 1,728 breast cancer survivors, who raised more than $30 million to advance access to breast health care.

Details About AVON 39 The Walk to End Breast Cancer

AVON 39 The Walk to End Breast Cancer begins with an inspirational opening ceremony. AVON 39 participants then start their challenge of walking 26.2 miles throughout the host city, assisted by an all-volunteer crew and cheered on by supporters. Participants spend the night at Basecamp 39, featuring pink two-person tents, hot showers and meals, entertainment and leisure activities, as well as volunteer medical services provided by AVON 39 Medical Sponsors.

On day two, after completing the final 13.1 miles, participants join family and friends to celebrate their achievement at a closing ceremony. During the ceremony, the Avon Breast Cancer Crusade awards new grants to breast cancer organizations in the Walk city to ensure the funds raised benefit the local community immediately.

How to Register for AVON 39 The Walk to End Breast Cancer:

Registration is open for the 2017 events:

For more information about AVON 39 The Walk to End Breast Cancer, visit www.avon39.org or join the #FierceIsForever conversation on Facebook, Twitter, YouTube and Instagram.

About AVON 39 The Walk to End Breast Cancer

AVON 39 The Walk to End Breast Cancer is the largest fundraising event for the Avon Breast Cancer Crusade. Since its launch by the Avon Foundation for Women in 2003, more than 235,000 participants have raised nearly $620,000,000 in the fight to end breast cancer. Funds raised at each event provide direct impact in the area where the event takes place, and also help make sure that care and research programs nationwide have adequate resources to make the most progress possible. For more information about AVON 39 The Walk to End Breast Cancer, visit www.avon39.org or join the #FierceIsForever conversation on Facebook, Twitter, YouTube and Instagram.

About Avon and the Avon Foundation for Women

Avon is a global corporate leader in philanthropy focused on causes that matter most to women. Through 2015, Avon and the Avon Foundation for Women have contributed over $1 billion in over 50 countries. Avon’s funding is focused on breast cancer research and advancing access to quality care through the Avon Breast Cancer Crusade, and efforts to reduce domestic and gender violence through its Speak Out Against Domestic Violence program. The company’s global markets sell special products to raise awareness and funds for breast cancer and domestic violence, conduct hundreds of events for these causes, and educate women around the world through its global network of nearly six million Avon Representatives.

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KNOW YOUR RISKS. KNOW YOUR BODY. TALK TO YOUR DOCTOR.

Encourage women around you to do the same. Don’t forget, men can get breast cancer, too.
For breast cancer information and resources, visit avonfoundation.org.

AVON 39 Thanks National Sponsor Reebok and Official Sponsor PLS Financial Services

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